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双十一还没到，不少网友就被淘宝逼疯了。订外卖时，跳上淘宝；轻松打开导航，跳转到淘宝；即使使用门禁软件开门，也需要先跳转淘宝。更可气的是，尽管手机没动，却依然像鬼一样自动跳转到淘宝。条条大路通淘宝，这是千真万确的。无论你打开哪个应用程序，一不小心，你就会被迫立即跳进淘宝促销区。想关也关不了，或者跳跃速度太快，来不及点击。或者关闭按钮隐藏在角落里找不到。难怪有网友抱怨：进入淘宝最慢的方式就是打开淘宝app。好消息，现在终于有人来照顾它了。杭州市余下区市场监督管理局证实，已接到有关举报lated to Taobao's duplicate ad leading the screen and has launched an investigation.网上被淘宝、京东广告骚扰已经够烦人的了，但我不认为工薪阶层还要在地铁上看广告。 A few days ago, the Guangzhou Metro app was also in the spotlight because of its "shake" advertisement. I took out my mobile phone when passing the subway gate, and as soon as I opened the bus code page, an ad appeared. It's crowded during the morning rush hour, so it's hard to hold the phone, and it automatically jumps if I tilt it slightly. Even if it is, you are lucky that there is no jump. You should always turn on your phone whenthe card swiped, and it jumped right into the ad.哪个“天才”想出了这个设计？ If one person is delayed for a few seconds, and there are many people in the morning rush hour, how much time is wasted in total.这一行为引起了公愤。 Unexpectedly, the customer service response was even more angry: "Not everyone doesn't want to see ads." Fortunately, the administration took timely action, and Guangzhou Metro immediately removed the advertisement on October 30. Otherwise, the company would be so angry that it would have a heart attack. In fact, the "shake" that everyone hated in recent years is not a new thing. As early as 2011, Wechat launched a social function with strangers based on shaking hands. Young people often vibrate their phones to "find like-minded people" when they don't have anywhat can be done The 2015 Spring Festival Gala pushed it to its peak. People across the country shake 810 million red envelopes a minute, which is equivalent to one for every 1.5 Chinese people. Even grandparents learned how to do it. So, how did an originally popular feature become an advertising trap that everyone avoids? In the past, most app opening ads were set to full-screen clicks, and the close button was purely a decoration, and every click was a trap. Some deliberately draw a hair on the图片容易引起用户误触，让人防不胜防！这种做法引起了许多投诉。 2012年，工信部对开屏广告发起了严厉打击，要求“关闭按钮要兴奋，误触面积要限制”。结果，修正后仅仅一个月，Top100应用中误导跳转问题的检出率就从90%下降到了12%。但广告的点击率也随之下降，不少平台的广告收入腰斩。收入压力迫使广告联盟和应用程序急于寻找新的出路，一些人采取了“互动点击”的倒行逆施的想法。实现这一点的方法就是摇动手机，美其名曰“触摸”。帽子，对于平台来说，用户转化与否并不重要，“误触率”就是“转化率”，又一个跳跃can lead to another business.事实上，抖音广告在技术上并不复杂。触发逻辑是通过手机内置的加速度传感器。 The sensitivity is actually set artificially.早些年，在微信上领取红包时，必须用力摇晃才能触发。现在为了“提高效率”，平台偷偷把“摇一摇”改成了“摇一摇”。虽然2025年《网络安全标准指南》明确要求“加速度不小于15m/s²，旋转角度大于35°”。实际测试发现，很多App在倾斜10°、晃动0.5秒、或者手机接触口袋时都可以认为是跳跃。 “主动摇起来”，恐怕张衡的地动仪不灵敏。 Shake It Up广告的发明者也遭到了很多网友的批评。有人透露，其背后的发明者是芒果运营副总经理陈超。在摇晃之前我t out, he had another one.一项“壮举”，他获得了一项名为“超级暂停”的广告专利。 The magical thing about this function is that when the video is played, just click to pause, the screen will immediately shrink to the corner, and the whole screen will be immediately occupied by the ad.就连罗永浩也忍不住开始吐槽。 Similarly, Chen Chao became a success. "Industry Pioneer", won the first prize of the Jinmang Employee Award in 2022 with two major "innovative achievements", and was praised by the company as "a challengingwho fights hard." He calmly called himself a "breaker".我不知道他能否打破比赛，但它会让用户打破防守。也许在不久的将来，我们会看到像“目光跳跃”、“人脸识别跳跃”这样的新花样。 As long as the benefits behind it are big enough, any idea that is unreasonable or even against the user's wishes can be interpreted as "change".参考文献：长江云报、中国新闻网、新电动宁讯、微博编辑：茶茶 返回搜狐查看更多
